In many supermarkets, you’ll find the florist and bakery located by the entrance and checkout, along with walls of impeccably stacked candy and chip packets. The smells and colors are a sensory overload, releasing endorphins and a state of pleasure that results in more purchases.
Colors trigger emotional and physical responses: Park rangers will plant bright colors to deter loitering. Waitresses who wear red receive more tips. Hospitals use white to bring a calming effect. Restaurants use yellow to perk moods and stimulate hunger.
Low tempo music will cause shoppers to move slower and purchase more. Classical music has been linked with increased sales in wine stores and restaurants. Pleasant music played while you’re placed on hold keeps callers on the line longer.
Logic and reason can easily be overwhelmed by our senses. A simple shopping list is great advice from your spouse for many reasons, one of which being a great tool for breaking through these subtle influences.
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