Psychopaths are particularly good at creating masks or personas that they present to people. Robert Hare, an expert on psychopaths, says that one of the first things the psychopath does to create a relationship is to get the person to like them. In fact, they are so good at it, if you find yourself great friends with someone in a very short period of time, you need to re-evaluate the relationship and check if you're actually friends with a psychopath!
This is the same advice about this type of influence Cialdini gives. He says the key to noticing this influence is if you find yourself liking the other person more than we should under the circumstances.
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