Persuasion

Brain Facts

Posted by Safe In4 Hub

Subconscious Mind Rules


The conscious mind controls only five percent of the day, the subconscious mind rules our thoughts the rest of the time. Yes, the rest here means 95 percent -- which is almost everything.

Be curious about how your material can trigger the unnoticeable or subtle aspects of your learners’ experience. Ask better questions; don’t be content with easy answers. Remember, while the conscious mind is analytical and rational, the unconscious mind follows no logic.

Feel-Do-Think is the Correct Pattern

A lot of people believe that “think-do-feel” is the right pattern when designing a presentation or eLearning course, and they’re wrong. Can you actually persuade students by encouraging them first to think about the contents of your course? Of course, not. You persuade them by first letting them feel what it’s like to finish your course, by letting them asking themselves “Why should I care?”

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