When you create a memory, a pathway is created between your brain cells. It is like clearing a path through a dense forest. The first time that you do it, you have to fight your way through the undergrowth. If you don't travel that path again, very quickly it will become overgrown and you may not even realise that you have been down that path. If however, you travel along that path before it begins to grow over, you will find it easier than your first journey along that way.
Successive journeys down that path mean that eventually your track will turn into a footpath, which will turn into a lane, which will turn into a road, and into a motorway and so on. It is the same with your memory: the more times that you repeat patterns of thought, for example when learning new information, the more likely you will be able to recall that information. So repetition is a key part of learning. If you look at the article on your Brain's natural rhythms you will find the optimum plan for reviewing (repeating) information to get it into your long term memory.
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