Perhaps the most widely used mnemonic is the face-name association method. This strategy involves choosing something distinctive about the face, finding a word or phrase (the "keyword") that is similar to the name, and creating a visual image that links the distinctive feature with the keyword.
Yesavage & Rose (1984a) found older adults significantly improved their memory of names using this method, although the improvement was limited (they still only remembered 24% of names - but this was double what they remembered prior to training).
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